Music video shoot at WOW Museum Munich
Music video shoot at the WOW Museum Munich: When illusion meets emotion
Between illusions and WOW moments, pop schlager artist Micha shot his new music video at the WOW Museum Munich.
The WOW Museum Munich is an extraordinary location for music video shoots. Surrounded by optical illusions and interactive installations, the music video for pop schlager artist Micha's debut single “Never Ever” was created here. The museum was not only the backdrop, but also an active part of the visual narrative.
Unique film and shooting location in Munich
With its immersive rooms and mirror worlds, the WOW Museum Munich offers ideal conditions for film, photo, and video productions. The illusions and exhibition spaces can be flexibly staged and open up creative possibilities for productions looking for extraordinary visual backdrops.
WOW Museum Munich: Perception, Space, and Emotion
The music video deliberately uses the museum's core themes: questioning perception, allowing wonder, and changing perspectives. The song is about that one person you never ever want to lose: honest, approachable, and carried by pop, schlager, and 90s dance vibes. In the music video, emotion and illusion intertwine, highlighting how versatile the WOW Museum is as a filming location.
Visual highlight: The kaleidoscope
A central visual element in the music video is the video wall of the life-size kaleidoscope in the Maze. The animation shown on it was conceived and designed by Micha specifically for the music video. It visually picks up on the themes of the song and combines movement, light, and illusion to create a unique visual language that expands the space and enhances the emotional impact of the music. The maze exemplifies how individual areas of the museum can be used for audiovisual productions.
Creative space for music, art, and media
As a filming location in Munich, the WOW Museum offers an inspiring setting for music videos, film projects, and visual campaigns. The release of the music video “Never Ever” shows how visual art, music, and space can be combined to create an impressive overall experience.
The result is an example of how the WOW Museum Munich opens up new perspectives as a modern film and media location.
The courage to make a fresh start in music
Micha, whose real name is Michael Loew, is a German-speaking pop schlager artist from Munich whose music is a blend of schlager, pop, and 90s and 2000s dance vibes. It's a modern mix that breaks down classic genre boundaries and sounds very much like “Micha”.
In addition to his work as a musician, Micha is also a visual storyteller and creative and branding expert behind the creative label 9TEEN70EIGHT. In 2025, Micha wrote his own song in German and took the step back into an active music career. Now he has released his debut single “Never Ever” with full energy.