About us

The WOW Museum

We Love Illusions!

Illusions are fascinating phenomena that challenge the limits of our perception. They invite us to question the world around us. They arise when our senses, particularly vision, are deceived by certain stimuli in a way that goes beyond our expectations or our logical understanding of reality. Examples include optical and acoustic illusions. In short: sensory perceptions that deceive us. The WOW Museum is a lively and dynamic space that combines art, science and technology. Unique and immersive experiences are created. Thanks to our central location near Marienplatz in Munich, you can easily integrate a visit at WOW Museum on your city trip. On two floors, in 1 theme rooms and Wonder Lab, we offer a variety of installations. Visitors' perceptions and senses are challenged. From optical illusions and fascinating lighting effects to interactive works of art, the museum offers a wide range of experiences that inspire curiosity.

Edutainment for everyone

A key aspect of the WOW Museum is promoting collaborative experiences. Our guests are encouraged to interact with the exhibits and create their own illusions. This interactive component not only boosts creativity and experimentation, but also allows you to create unique and memorable moments that can be shared with friends, family, or colleagues.
The museum serves as a platform for personal discovery and for collaborative experiences across all age groups. We offer the opportunity to explore the museum with your own smartphone or tablet in order to discover, document and share it easily.

Not enough yet? In Zurich, we also offer a city walk beyond the limits of museum spaces with the City Rally. Explore new perspectives of Zurich's old town on your smartphone, where illusions can be experienced in a fun and outdoorsy way.

The idea for the museum was born from the desire to create places in city centers that combine fun, learning, culture. The vision was to make edutainment accessible to everyone. In collaboration with the agency Aroma, the WOW Museum finally became a reality, so that it opened its doors to visitors in 2020. In summer 2024, we went one step further and opened the second WOW Museum in the heart of Munich.

Vanessa & Matthias Kammermann
Owners and Founders of the WOW Museum

“The WOW Museum aims to be a unique place of inspiration and creative development that takes people of all ages into the fascinating world of illusions.”

How it all began...

2015

The WOW Idea

Inspired by a world tour with their children, Vanessa and Matthias Kammermann came up with the idea of opening a museum in Zurich dedicated to optical illusions.

2019

The WOW Concept

From the initial idea to the fully developed plan: Vanessa and Matthias, with great passion and the support of their partners, gradually brought the WOW Museum into existence.

2020

WOW Zurich

Originally scheduled for 1st April, COVID-19 delayed the opening of the first WOW Museum until 10th June. Despite challenges, the museum in Zurich eventually opened its doors and welcomed its first visitors.

2022

WOW City Rally

The WOW City Rally, created as a result of high demand, expanded the museum experience in Zurich in 2021. In summer 2022, the first rally took place, which now includes five tours through Zurich's enchanted old town for various target groups.

2022

WOW-Moments

By 2022, with more than 200,000 visitors and six awards, the museum has consolidated its status as a cultural highlight and center of creative development. Reason to pluck up the courage in 2023 and go further...

2024

WOW Munich

The successful development of the concept will result in the opening of a second location in the heart of Munich, not far from Marienplatz, at the end of June 2024. It offers further illusions, new spaces and art that deceives the senses.

The WOW team

These are the faces behind the WOW Museum.

Her vision and entrepreneurial spirit is the driving forces behind the WOW Museum!
Vanessa Kammermann
Founder & owner
Brings stability to the WOW team with his passion for illusions and creative spirit.
Matthias Kammermann
Founder & owner
Debby is the person who manages the museum proactively and purposefully.
Debby Zarriello
Zurich Museum Management
Sophie manages the Munich Museum with a sense of order and brings a breath of fresh air to both locations with her knowledge and creative approach.
Sophie-Charlotte Bombeck
Museum Management Munich
Nadine is responsible for our professional public appearance.
Nadine Jordan
Zurich & Munich Marketing Management
Every day, she uses empathy and ingenuity to ensure that the team works together harmoniously and with motivation.
Nives Müller
Co-Management Zurich
Illusion expert in Zurich, inspires every guest on her guided tours with her extensive knowledge.
Lisa Strub
Co-Management Zurich
Noa is at the forefront of creativity and creates the social media content that shapes the museum's digital presence.
Noa Bene Marçal
Zurich & Munich Museum Content Creator
As the team's haven of peace, Carina carefully takes care of guests and employees, making her an indispensable pillar of the museum.
Carina Diaz
Museum Services Employee
Aurora kümmert sich mit gewissenhafter Präzision um alle Anliegen unserer Besucher:innen.
Aurora Riccio
Mitarbeiterin Museumsdienste Zürich
With her clear vision, Nathalie ensures the well-being of our guests and ensures that every visit is unique.
Nathalie Eggenschwiler
Museum Services Employee
With her reserved and organized manner, Mia supports the team behind the scenes and makes a decisive contribution to the smooth process.
Mia Lehmann
Visitor Services Assistance
Thanks to her drive and determination, Mira is an indispensable member of the WOW Museum team in Munich.
Mira Sündermann
Museum Visitor Service
As a techie wherever a helping hand is needed.
Lily Hold
Specialist in digital experiences & technical infrastructure in museums
Duygu ist unser Münchner Powerpaket mit so vielfältigen Talenten wie unser Kaleidoskop Spiegelungen hat.
Duygu Mutlu
Volontärin Museum München

Unsere Partner

Referenzen / Kunden

What sets us apart

We love what we do and we love WOW. That is why it is important to us to pass on this passion to all our guests.

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WOW
We live the WOW - more WOW day by day in every individual's everyday life.
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Fun
It must be fun - and that's why nothing works for us without the fun factor!
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Flexibility
Nothing shakes our composure— we are flexible and very dynamic.
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Motivation
We are motivated to always do our best and improve wherever we can.
Xaver