The WOW Museum

WOW – We love illusions!

Illusions are fascinating phenomena that challenge the limits of our perception. They invite us to question the world around us. They arise when our senses, particularly our vision, are deceived by certain stimuli in unexpected ways –ways that go beyond our expectations or our logical understanding of reality. In short, illusions are sensory perceptions that deceive us.

The WOW Museum is a vibrant and dynamic space that combines art, science, and technology to create unique and immersive experiences. At the WOW Museum, you become part of the optical illusions yourself – a truly unique experience!

Across two floors, in 19 theme rooms and our «Wonder Lab», we offer a variety of installations that are designed to challenge the perception and senses of our visitors. From optical illusions to fascinating light effects and interactive artworks: the museum offers a wide range of experiences that spark curiosity and stimulate thinking.

Edutainment for everyone

A key aspect of the WOW Museum is the promotion of communal experiences. Our guests are encouraged to interact with the exhibits and thereby create their own illusions. This interactive component not only fosters creativity and experimentation but also enables the creation of unique and unforgettable moments that can be shared with friends, family, or colleagues.The museum serves not just as a platform for personal discovery, but also for communal interaction and the exchange of experiences across all age groups. In addition, we offer the opportunity to explore the museum with your own smartphone or tablet, allowing for innovative ways to discover, document, and share.

We have another location in Zurich with more rooms and optical illusions to discover. There, we also offer our City Rally, which takes you on an illusory walk beyond the museum's walls. Explore new perspectives and experience amazing optical illusions in the heart of Zurich's Old Town. Your smartphone serves as your guide.

We created the WOW museums to provide a place in the city center that combines fun, learning, culture, and immersive art. Our vision was to make edutainment accessible to everyone. In collaboration with the Aroma agency, the first WOW Museum opened its doors to visitors in Zurich in 2020. In the summer of 2024, we took it a step further and opened another WOW Museum in the heart of Munich.

Vanessa & Matthias Kammermann
Owners and founders of the WOW Museum

«The WOW Museum aims to be a unique place of inspiration and creativity that transports people of all ages into the fascinating world of illusions.»

How it all began...

2015

The WOW Idea

Inspired by a trip around the world with their children, Vanessa and Matthias Kammermann came up with the idea of opening a museum in Zurich dedicated to optical illusions.

2019

The WOW Concept

From the initial idea to the fully developed plan: Vanessa and Matthias, with great passion and the support of their business partners, gradually brought the WOW Museum into existence.

2020

WOW Zurich

Originally scheduled for 1 April, COVID-19 delayed the opening of the first WOW Museum until 10 June. Despite various challenges, the museum in Zurich eventually opened its doors and welcomed its first visitors.

2022

WOW City Rally

Due to the museum being in such high demand, we expanded the museum experience into downtown Zurich in 2021. In the summer of 2022, the first City Rally took place. Now there are five tours through Zurich's enchanted Old Town for various target groups.

2022

WOW Moments

By 2022, the museum had solidified its status as a cultural highlight and a centre for creative exploration, with over 200,000 visitors and six awards. A reason to have the courage to take on the next challenge...

2024

WOW Munich

The successful evolution of the concept culminated in the opening of a second location in the heart of Munich, close to Marienplatz, at the end of June 2024. This new venue offers additional illusions, new spaces, and works of art that deceive the senses.

The WOW team

These are the faces behind the WOW Museum.

Her vision and entrepreneurial spirit is the driving forces behind the WOW Museum!
Vanessa Kammermann
Founder & owner
Brings stability to the WOW team with his passion for illusions and creative spirit.
Matthias Kammermann
Founder & owner
Sophie manages the Munich Museum with a sense of order and brings a breath of fresh air to both locations with her knowledge and creative approach.
Sophie-Charlotte Bombeck
Museum Management Munich
Andrea takes care of all HR issues for the WOW team and ensures that the employees feel comfortable with us.
Andrea Wimalarathnam
HR Manager
Duygu is our Munich powerhouse with as many talents as our kaleidoscope has reflections.
Duygu Mutlu
Junior Marketing & Social Media Manager
Thanks to her drive and determination, Mira is an indispensable member of the WOW Museum team.
Mira Sündermann
Admin

Our Partners

References / Clients

What sets us apart

We love what we do and we love WOW. That's why we want to pass this passion on to all our guests.

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WOW
We live the WOW and strive for more WOW in every individual's everyday life.
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Fun
There must be fun – and that's why we believe the fun factor should always be present!
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Flexibility
We don't get nervous so quickly – we are flexible and very dynamic.
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Motivation
We are motivated to always do our best and improve wherever we can.